Prof. Dr. Mohan Menon

Teaching Areas

  • Consumer Behavior
  • Principles of Marketing

Teaching Areas in Worms

  • Consumer Behavior
  • Advertising

Research Interests

  • Consumer Behavior
  • Digital Marketing

Current Projects

  • Narcissism & Academic Entitlement among Millennials
    A longitudinal exploration of these personality tendencies among the 18 - 43 age cohort

Reviewer Activities

  • Reviewer of the Journal of Ecommerce in Organizations
  • American Marketing Association Annual Conference
  • Society of Marketing Advances Annual Conference

Selected Publications

  • "The Components of The Components of Ethical Decision Making: A Comparison of Decision Priorities in India, China and the United States of America." Journal of Business Ethics Education, 10, 2016.
    http://www.neilsonjournals.com/JIBE/. Co-authored with Alex Sharland and Jyothsna Mallela.
  • "Trait Differences in Decision Making: A Comparison of Priorities between US-based and India-based Accountants." The Journal of Business Diversity 15(1), 7, 2015.
    http://www.na-businesspress.com/jbdopen.html. Co-authored with Alex Sharland and Jyothsna Mallela.