The "International Tourism Management" consecutive Master's degree programme is a predominantly German-language study programme. It has a two year (4 semesters) length of study and leads to a second professionally qualifying university degree as a "Master of Arts (M.A.)." It consolidates the competencies acquired in undergraduate study and qualifies graduates to assume leadership roles and entitles these to apply for a doctoral degree programme.
Master's graduates have a broad, detailed and critical understanding of tourism and transport science, which goes far beyond the knowledge of undergraduate studies. They are able to independently carry out projects in the work world and take on overriding responsibility in a team. The career prospects of Master's graduates are consistently positive since a significantly increasing demand for higher skilled graduates of Tourism Business Administration is to be expected in the travel and tourism industry in the coming years.
The course contents can be categorized into five subject groups with corresponding weighting:
- 25% SBWL (Special Business Administration Studies of Tourism and Transport Management): Tour Operator and Travel Agent Management, Transport Management, Destination Management, Hotel Management, Business Travel Management, Event Management and Travel Technology - including case studies/simulation games
- 28% ABWL (Business Administration, e.g. Management Concepts, International Marketing, International Accounting, Entrepreneurship, Human Resources Management))
- 14% FBWL (foreign language - general and specialized language - and intercultural curricula with business administration related references)
- 8% KOMP (advanced complementary studies, for example, Empirical Methods of Work, Economic Policy and Globalization, Law)
- 25% Thesis
"Master of Arts in International Tourism Management" positions itself as a Business Administration degree specializing in Tourism and Transport Business Administration Studies and strong foreign language-intercultural teaching content, which make up approx. one-seventh of the curriculum.
Unlike the Bachelor's degree programme, the Master's programme permits intensive specialization in three vocational fields of the travel and tourism industry, whereby the students can choose from a wide range of Special Business Administration Studies of Tourism and Travel Management courses. In this respect, the Master's degree programme positions itself as a specialized degree programme diametrically opposite (and thus complementary) to the generalistic approach of the Bachelor's degree programme. You can find more information on the course contents, admissions requirements or application in the top menu bar.