Prof. Dr. Rhonda Walker Mack

Teaching Areas

  • Services Marketing
  • Marketing Research
  • Consumer Behavior
  • International Marketing
  • Principles of Marketing

Teaching Areas in Worms

  • Services Marketing

Research Interests

  • Services Marketing (various industries)
  • Nonprofit Marketing
  • Marketing and Sustainability

Current Projects

  • Consumer Responses to Green Marketing: Initiatives with Respect to Place/Tourism Destination

Reviewer Activities

  • Various Marketing and Tourism Journals and Conferences

Selected Publications

  • Smith, W.W., Pitts, R.E., Mack, R.W., and Litvin S.W. (2016), "It's Got to 'Fit' – Exploring Corporate Sponsorship Decisions", The International Journal of Hospitality and Event Management (JJHEM).
  • Blose, J.E., Mack, R.W. and Pitts, R.E., (2015), "The Influence of Framing Effects on Green Behavior:  Linen Re-use", Cornell Hospitality Quarterly, Vol. 56(2), May 2015, pp. 145-154.  First published on November 5, 2014 as doi: 10.1177/1938965514556480.

Downloads

Download CV