A strong brand identity thrives on good ideas, clear design and authentic imagery. The Centre for Marketing develops visual content that brings Worms University of Applied Sciences, its people and its themes to life.

From the design of print and digital media, through professional photography and video productions, to the development of visual concepts: we support the University and its organisational units in communicating their content professionally, authentically and in line with the corporate design.

The Centre for Marketing (ZM) develops and designs a wide range of promotional materials for the various organisational units at Worms University of Applied Sciences. These include, amongst other things, banners, social media posts and Reels, brochures and posters, merchandise, exhibition stands and illuminated advertising.

Furthermore, the ZM is responsible for implementing and further developing the university’s corporate identity. A key component of this is the Corporate Identity Manual, which is continuously refined in close consultation with the university management and the Faculties.

In this way, the ZM ensures a consistent and professional image for Worms University of Applied Sciences and its organisational units, both within the university and in the public eye.

We professionally showcase Worms University of Applied Sciences, its people and their stories, using authentic images and video content for the website, social media, the press and other communication channels.

We organise and oversee photo shoots for the university and its Faculties, and arrange suitable photographers for various occasions. On request, we also handle quality assurance, from checking image editing through to the final selection of images.

In addition, we conceptualise and produce short videos, shorts and Reels. We carry out smaller productions ourselves, whilst for more complex projects we collaborate with experienced external partners. We are also happy to handle post-production and the preparation of the finished content.

Another key focus is the development and maintenance of the university’s central image database. This is continually being expanded and developed into a comprehensive image archive, which can also be used for press and public relations work in future.

The ZM develops and produces a wide variety of promotional materials for Worms University of Applied Sciences. These range from leaflets, flyers and posters to merchandise such as T-shirts, water bottles and key rings. All materials are designed in line with the university’s corporate identity, thereby contributing to a consistent and professional image.