Digital Business Management – Traditional (BA)

You will learn the basics of accounting. This module explains how business transactions are systematically recorded and documented, and how this information is used to derive key financial data about a company.

This module covers the fundamentals of economics and explains how markets, supply and demand, and economic trends are analysed.

Teaches the fundamentals of business administration and provides an understanding of key areas of business such as management, marketing, finance and organisation.

Teaches methods of data analysis and statistical evaluation in order to examine economic issues in a well-founded manner and make data-driven decisions.

You will learn about the fundamentals of digital transformation and discover how digital technologies, business models and innovative processes are transforming businesses.

Introduction to Data Analysis: You will learn about basic methods for preparing and analysing data, and for using it to inform business decisions.

They develop key skills for the future, such as digital working methods, self-organisation, communication and the confident use of modern tools.

Building on the fundamentals, you will deepen your knowledge of accounting and financial statements. You will learn how companies analyse financial data and use it to inform business decisions.

You will deepen your understanding of macroeconomic relationships and explore topics such as the business cycle, economic policy and international economic relations.

You will acquire a foundation in mathematics that is essential for economic analysis, quantitative methods and data-driven decision-making, both during your studies and in your everyday working life.

This module shows how information systems support businesses and how digital technologies are used to optimise business processes.

This module teaches methods for developing innovative business models and digital solutions. You will learn to analyse customer needs, develop ideas using design thinking methods, and implement new products, services and processes in a practical way through prototyping.

Building on the fundamentals of data analysis, you will deepen your knowledge of how to analyse and interpret complex business data. You will learn about methods and tools for preparing data to address business issues and support well-informed decision-making.

This module covers the fundamentals of analysing and optimising business processes, as well as managing change processes. You will learn how digital transformation, process improvements and modern management methods can help make companies fit for the future.

Provides a basic understanding of the design and optimisation of business processes, as well as the efficient management of value chains.

This module provides key knowledge of corporate finance and investment planning. You will learn how to evaluate investment decisions, develop financing strategies and apply financial methods to make successful business decisions.

You will learn the basics of academic work, from literature research and source evaluation to the drafting of structured academic texts. The module prepares you to tackle academic questions independently, both during your studies and in professional practice.

You will learn how to analyse large and complex datasets using modern analytical methods and to utilise them for data-driven decision-making. The module covers the fundamentals and applications of big data analytics for optimising digital business processes and developing innovative business models.

You will learn about advanced methods of data analysis and business intelligence, and discover how companies use data to inform strategic decisions, optimise processes and develop digital business models.

The module enhances intercultural skills and prepares students for working in international and diverse business environments.

This module covers key marketing concepts and explains how companies analyse markets, understand customer needs and develop successful marketing strategies.

You will learn about modern methods of cost management and discover how companies analyse, control and optimise costs. This module covers the fundamentals of cost accounting and demonstrates how management control tools support well-informed business decisions.

The module develops skills in leadership, strategic management and business ethics. You will learn to develop business strategies, manage change processes and make responsible decisions in a digital and international economy.

This module develops skills in transformation and change management. You will learn how to manage digital change processes using agile methods such as Scrum, how to successfully implement projects, and how to guide organisations safely through digital transformation.

You will deepen your knowledge of advanced analytics and business intelligence and learn how to analyse and visualise complex business data using modern BI tools such as Microsoft Power BI. The module takes a practical approach to teaching how data-driven insights can be used to make well-informed business decisions.

This module teaches practical management techniques and project management methods. Through business simulations and international projects, you will learn to make strategic decisions, manage projects successfully and organise complex business processes as part of a team.

In the seven-semester programme option, you will undertake a work placement semester, preferably abroad. During this, you will gain international practical experience, apply the knowledge you have acquired during your Bachelor’s degree in Digital Business Management within a company, and work on real-world projects. In this way, you will strengthen your professional and intercultural skills and lay the best possible foundations for your career.

The compulsory elective modules enable you to tailor your studies to your individual interests and specialise in current areas of business. The range of modules on offer is continually adapted to the requirements of business, industry and academia, and covers areas such as management, innovation, entrepreneurship, digitalisation, marketing, finance, management accounting and international business relations.

The compulsory elective modules enable you to tailor your studies to your individual interests and specialise in current areas of business. The range of modules on offer is continually adapted to the requirements of business, industry and academia, and covers areas such as management, innovation, entrepreneurship, digitalisation, marketing, finance, management accounting and international business relations.

The compulsory elective modules enable you to tailor your studies to your individual interests and specialise in current areas of business. The range of modules on offer is continually adapted to the requirements of business, industry and academia, and covers areas such as management, innovation, entrepreneurship, digitalisation, marketing, finance, management accounting and international business relations.

The compulsory elective modules enable you to tailor your studies to your individual interests and specialise in current areas of business. The range of modules on offer is continually adapted to the requirements of business, industry and academia, and covers areas such as management, innovation, entrepreneurship, digitalisation, marketing, finance, management accounting and international business relations.

In the ‘Selected Topics in the Digital Economy’ module, students analyse current issues relating to the digital economy, digital transformation and digital business. The focus is on innovative digital business models, new technologies such as artificial intelligence (AI) and blockchain, and the development of digital markets. Through case studies and practical projects, students examine how companies can capitalise on digital opportunities, further develop their business models and respond to the changes brought about by new competitors.

The compulsory elective modules enable you to tailor your studies to your individual interests and specialise in current areas of business. The range of modules on offer is continually adapted to the requirements of business, industry and academia, and covers areas such as management, innovation, entrepreneurship, digitalisation, marketing, finance, management accounting and international business relations.

The compulsory elective modules enable you to tailor your studies to your individual interests and specialise in current areas of business. The range of modules on offer is continually adapted to the requirements of business, industry and academia, and covers areas such as management, innovation, entrepreneurship, digitalisation, marketing, finance, management accounting and international business relations.

The compulsory elective modules enable you to tailor your studies to your individual interests and specialise in current areas of business. The range of modules on offer is continually adapted to the requirements of business, industry and academia, and covers areas such as management, innovation, entrepreneurship, digitalisation, marketing, finance, management accounting and international business relations.

In your Bachelor’s thesis, you will independently investigate an academic research question from your field of study and apply the specialist knowledge and academic research methods you have acquired during your degree. You will analyse current challenges in business and professional practice, develop well-founded solutions and produce an academic paper in accordance with academic standards. In doing so, you will deepen your skills in research, analysis, structured working and the independent handling of complex topics.

The compulsory elective modules enable you to tailor your studies to your individual interests and specialise in current areas of business. The range of modules on offer is continually adapted to the requirements of business, industry and academia, and covers areas such as management, innovation, entrepreneurship, digitalisation, marketing, finance, management accounting and international business relations.