Tourism and Travel Management (BA)

The General Business Management module covers fundamental economic principles and business management terminology. You will learn how businesses make decisions, assess costs and organise management tasks. You will apply this knowledge in a practical context using simple examples from the tourism industry.

This module provides you with an overview of the economic, political and structural foundations of tourism and transport. You will learn about the demand for travel services, the key players in the tourism industry and how they interact. Another key focus is on sustainability, the challenges it presents, and the responsibilities of individuals, businesses and organisations within the tourism sector.

In the Bookkeeping and Financial Reporting module, you will learn the basics of bookkeeping and external financial reporting. You will learn how to record business transactions correctly, draw up simple balance sheets and profit and loss accounts, and prepare annual financial statements. You will also gain an understanding of balance sheet items, the scope for accounting policies, and the analysis of financial statements using key performance indicators.

The ‘Marketing and Service Production’ module teaches you the fundamentals of strategic marketing and the service sector. You will learn how to justify marketing decisions, understand consumer behaviour and make targeted use of market research. You will also learn how the specific characteristics of services affect processes, costs and management, particularly in tourism businesses.

This module provides you with the mathematical and statistical foundations required for addressing economic issues. You will learn to analyse functions, carry out business calculations and solve financial mathematics problems. In addition, you will apply statistical methods to understand and evaluate economic and tourism data.

In the ‘English for Tourism Professionals’ module, you will learn to understand, summarise and translate specialist texts in English relating to tourism and transport. You will also practise presenting confidently in English during lectures and discussions, and develop a basic understanding of intercultural issues.

The Quantitative Business Administration I module teaches you the fundamental methods of investment analysis, as well as production and cost theory. You will learn to evaluate business decisions using static and dynamic methods and to draw up financial plans. You will apply this knowledge in a practical manner to business and tourism-related issues.

In the Economics module, you will learn the basics of micro- and macroeconomics. You will gain an understanding of how markets function, how businesses and consumers behave, and what impact economic policy measures have on businesses in the tourism sector.

In the Spanish or French for Tourism Professionals I module, or German as a Foreign Language I, you will deepen your language skills and learn the basics of specialist tourism terminology. You will practise expressing yourself confidently in writing and speaking, and mastering typical communication situations in international tourism. At the same time, you will develop an understanding of intercultural differences and the structures of selected tourism markets.

This module teaches you the fundamentals of event management in tourism. You will learn about the significance and structure of the events market, as well as its key players and processes. You will also learn how events are planned, organised and evaluated, and what role they play as a communication tool. There is a particular focus on strategic planning, operational implementation and the assessment of sustainability.

In the Hotel Management module, you will learn the basics of the hotel industry. You will gain an understanding of how hotels are organised, how they are managed using key performance indicators, and what requirements shape hotel management.

The Business Travel Management module teaches you how companies plan and manage business travel. You will gain an insight into key processes, stakeholders and digital systems. This will help you understand how well-informed decisions are made in business travel management.

You will learn how costs are recorded, analysed and used to inform business decisions. You will also gain an overview of forms of financing and understand how companies structure and evaluate their financing.

The ‘Academic Writing and Soft Skills’ module teaches you the basics of how to write academic texts and cite sources correctly. At the same time, you will practise communication, teamwork and presentation skills so that you can convey information clearly and in a way that is appropriate for your target audience.

In the ‘Spanish, French or German for Tourism Professionals II’ module, you will develop your language skills specifically for professional use. You will learn business-related terminology and practise communicating confidently in international business situations. You will also develop an understanding of the intercultural nuances within the respective language regions.

You will learn about the role of tourist regions in the value chain. You will understand how stakeholders in regional tourism work together and what challenges arise in the development and marketing of destinations.

The Transport Mode Management module provides you with an overview of the specific characteristics of transport services. You will learn how supply and demand work in air, rail, road and maritime transport, and which stakeholders are involved. You will also examine the economic, political and environmental impacts of transport.

In the ‘Tour Operation and Travel Distribution’ module, you will learn the basics of these key areas of the tourism industry. You will understand how trips are costed, put together and marketed through various channels, and the role that digitalisation plays in this process.

During the work placement semester, you will apply the knowledge you have acquired so far directly within a company or organisation. You will develop your technical, methodological and interpersonal skills and gain valuable insights into business practice.

During the seminar sessions, you will deepen your knowledge by independently exploring current issues in one of the six specialisation areas on offer. You will learn how to write academic papers, analyse practical problems and present your findings convincingly.

In the Marketing II module, you will deepen your knowledge of services marketing, with a focus on the tourism sector. You will learn to apply the marketing mix in a targeted manner and to make marketing decisions based on practical experience. In doing so, you will also take into account the digital and international aspects of tourism marketing.

The Law module provides a grounding in civil, commercial and travel law. You will learn to analyse legal issues and apply practical solutions to business situations within the tourism sector.

In the Human Resources Management and Organisation module, you will gain an overview of the key tasks within the HR field. You will learn how staff are recruited, developed and retained, and how organisations are structured. You will also gain insights into topics such as digitalisation, motivation, diversity and change processes.

You will learn how business performance indicators are used to inform decision-making. You will apply key management accounting tools and gain an insight into working with the SAP system.

In the elective module area, you can tailor your degree programme at Worms University of Applied Sciences to suit your individual needs. You choose from a range of modules and focus specifically on topics that align with your interests and career goals. In this way, you develop a personalised profile in the field of tourism. If you opt for the study programme option that includes a semester abroad, the preparatory seminar for the semester abroad will replace the third elective module.

The semester abroad is optional. You will broaden your subject-specific and intercultural skills at an international partner university, improve your language skills and gain new perspectives on the tourism industry.

After your first year of study, you decide whether to go abroad. If you wish, you can extend your stay for up to one year.

If you decide against the semester abroad, you will complete your degree after 6 semesters instead of 7.

During the seminar sessions, you will deepen your knowledge by independently exploring current issues in one of the six specialisation areas on offer. You will learn how to write academic papers, analyse practical problems and present your findings convincingly.

The E-Business and Travel Technology module explores how digital technologies are shaping the tourism industry. You will examine key systems, data management and digital business models.
You will also gain an understanding of how marketing, booking processes and user experiences interact. Topics such as data protection, IT security and new technologies like artificial intelligence are also explored from a practical perspective.

Within the compulsory elective module, you can tailor your degree programme at Worms University of Applied Sciences to suit your individual needs. You can choose from a range of modules and focus specifically on topics that align with your interests and career goals. In this way, you can develop your own personal profile in the field of tourism.

In the ‘Elective and Compulsory Modules’ section, you can tailor your degree programme at Worms University of Applied Sciences to suit your individual needs. You can choose from a range of modules and focus specifically on topics that match your interests and career goals. This enables you to develop a personalised profile in the field of tourism.

You will independently produce an academic paper on a business management topic, often relating to the tourism industry. You will apply academic methods and tackle practical topics systematically and independently.