Current Projects

Taxonomy of Choice Architecture Techniques: Systematic Classification of Evidence on Behavior Change and Nudging Interventions
The practice of harnessing human psychology to influence behavior by altering the context in which people make choices ("nudging") has been around for ages. It is particularly prevalent in marketing and, increasingly, in policymaking and political campaigning. However, the relevant evidence is scattered across various research disciplines spanning decades. This project aims to systematize this research.
[Classic taxonomy paper; Application of the current taxonomy to business relationships]
Trust Relations in Intercultural Management (TRIM)
Working across cultures can challenge even the strongest instincts for building trust. The TRIM Research Project explores how cultural differences can lead managers to misread signals—and mistakenly mistrust colleagues or partners. By uncovering these hidden traps, the project sheds light on how to build stronger, more effective cross-cultural relationships. [Book publication (in German); Website (in German)]
The ICvid Project. Training Intercultural Competence by creating Training Video Clips
In this project, students don’t just learn about intercultural competence—they bring it to life. By planning, filming, and editing their own short intercultural training videos, they gain hands-on experience and a deeper understanding of the topic. A professional filmmaker guides them along the way, teaching essential skills in shooting and editing skills to transform real intercultural conflict cases into effective training tools

Selected Publications

2024, Choice architecture techniques
Münscher, Robert (2024): Choice architecture techniques: developing a comprehensive taxonomy to test applicability in business relationships. In: Management Decision, Vol. ahead-of-print No. ahead-of-print. doi.org/10.1108/MD-06-2023-1091
2016, Ökonomische Theorie des Fundraisings
Münscher, Robert (2016): Ökonomische Theorie des Fundraisings. In: Fundraising Akademie (Hg.): Fundraising: Handbuch für Grundlagen, Strategien und Methoden. Wiesbaden: Springer-Gabler, 20-35.
2016, A Review and Taxonomy of Choice Architecture Techniques
Münscher, Robert, Vetter, Max & Scheuerle, Thomas (2016): A Review and Taxonomy of Choice Architecture Techniques. Journal of Behavioral Decision Making, 29, 511–524, doi: 10.1002/bdm.1897.
2015, Wofür sind soziale Wirkungsanalysen hilfreich?
Münscher, Robert & Schober, Christian (2015): Wofür sind soziale Wirkungsanalysen hilfreich? Ein Überblick der Verwendungsmöglichkeiten für Ergebnisse von SROI-Analysen. In: Then, V. & Schober, C. (Hgg.): Praxishandbuch Social Return on Investment. Wirkung sozialer Investitionen messen. Stuttgart: Schäffer-Poeschel, 161-162
2013, Vertrauensfallen im internationalen Management. Hintergründe, Beispiele, Strategien
Münscher, Robert & Hormuth, Julia (2013): Vertrauensfallen im internationalen Management. Hintergründe, Beispiele, Strategien. Heidelberg: Springer-Gabler, www.vertrauensfallen.de.
2012, Using Critical Incident Technique in Trust Research
Münscher, Robert & Kühlmann, Torsten (2012): Using Critical Incident Technique in Trust Research. In: Lyon, Fergus; Möllering, Guido; Saunders, Mark & Hatzakis, Tally (Hgg.): Handbook of Research Methods on Trust. Cheltenham: Edward Elgar, 161-172.
2012, Anlageverhalten der kapitalstärksten deutschen Stiftungen
Münscher, Robert; Then, Volker et al. (2012): Anlageverhalten der kapitalstärksten deutschen Stiftungen. Projektbericht, Centrum für soziale Investitionen, Universität Heidelberg.
2012, Social Return on Investment
Münscher, Robert; Then, Volker & Kehl, Konstantin (2012): Social Return on Investment. Anheier, Helmut; Schröer, Andreas & Then, Volker (Hgg.): Soziale Investitionen. Wiesbaden: VS Verlag für Sozialwissenschaften, 313-331.
2011, Vertrauensentwicklung im interkulturellen Management
Münscher, Robert (2011): Vertrauensentwicklung im interkulturellen Management. Eine empirische Studie am Beispiel der deutsch-französischen Zusammenarbeit. Wiesbaden: Gabler (Reihe 'Internationale Wirtschaftspartner').