Prof. Dr. Hans Rück

Professor, Vizepräsident
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Prof. Dr. Hans Rück

Contact

Academic activities & publications

Teaching

Key areas and interdisciplinary aspects of teaching

  • Event marketing and event management; brand strategy and brand valuation; customer loyalty and customer value management; services marketing; international marketing

Core competences

Work experience in: Research/Training and further education/Consultancy

  • Training and further education: 1994–1996 Freelance tutor and academic director at LOGO Repetitorium der Wirtschaftswissenschaften GmbH, Frankfurt am Main
  • Consultancy: since 1987, management consultant specialising in marketing and sales strategy, working for leading corporations as well as medium-sized enterprises across various sectors

Incorporation of own research findings into teaching

  •  Own research findings form part of the syllabus for my own courses (research areas largely correspond to the above-mentioned focal points of my teaching activities)

Miscellaneous information

Expert and consultancy work

  • As part of my work as a management consultant (see above); presentations at national and international events

Memberships

  • DGT German Society for Tourism Studies e. V.

International background

  • Consultancy work for major multinational corporations involving regular assignments abroad; teaching role for Educatis AG (see above)