Modules taught by the professor in the Bachelor's programmes
Module | Unit | Sem. | Study programme |
| 1 Basics in International Business Management | 1.2 Procurement and Sales | 1 | IM |
| 3 Economics and Law | 3.1 Microeconomics 3.1 International Economics (Incomings) 3.3 Multi-Agent Simulation | 1 | IM/ RSM/ DM IM DM |
| 5 Digital Marketing I | 5.1 Introduction to Digital Economy | 1 | DM |
| 12 Advanced Marketing | 12.1 Advanced Customer Behaviour 12.2 Industry-specific Marketing Strategies | 3 | IM |
| 19 International Cases | 19.1 International Cases 1 | 6 | IM |
Modules taught by the professor in the Master's programmes
Module | Unit | Sem. | Study programme |
| 1 Economics | 1.1 International Economic Policies | 1 | IM |
| 6 International Marketing | 6.2 Advanced International Consumer Behaviour | 2 | IM BI |
Information
Dear Students,
if you have any questions about my lectures, your test results or your theses, please feel free to call me. Many issues can be resolved quickly and easily with a phone call. You may, of course, come into see me after prior arrangement by telephone.