Hans Rück graduated in business administration at Goethe University Frankfurt, specialising in retail management, marketing and the sociology of business. He received his doctorate from the same university in 1999 with a thesis on how economic theory has understood services over time.

During and after his doctoral studies, he worked as a management consultant. In 2003, he was appointed Professor of Marketing and Business Administration in the Faculty of Tourism and Transport at Worms University of Applied Sciences, and he served as Dean of the faculty from 2007 to 2023. Since January 2024, he has been Vice-President for Teaching and Studies at Worms University of Applied Sciences, with additional responsibility for continuing education, international affairs and marketing.

Since 2026, Professor Rück has represented the universities of applied sciences of Rhineland-Palatinate on the Board of Trustees of the Foundation for University Admissions.