Teaching Areas
- Consumer Behavior
- Principles of Marketing
Teaching Areas in Worms
- Consumer Behavior
- Advertising
Research Interests
- Consumer Behavior
- Digital Marketing
Current Projects
- Narcissism & Academic Entitlement among Millennials
A longitudinal exploration of these personality tendencies among the 18 - 43 age cohort
Reviewer Activities
- Reviewer of the Journal of Ecommerce in Organizations
- American Marketing Association Annual Conference
- Society of Marketing Advances Annual Conference
Selected Publications
- "The Components of The Components of Ethical Decision Making: A Comparison of Decision Priorities in India, China and the United States of America." Journal of Business Ethics Education, 10, 2016.
http://www.neilsonjournals.com/JIBE/. Co-authored with Alex Sharland and Jyothsna Mallela. - "Trait Differences in Decision Making: A Comparison of Priorities between US-based and India-based Accountants." The Journal of Business Diversity 15(1), 7, 2015.
http://www.na-businesspress.com/jbdopen.html. Co-authored with Alex Sharland and Jyothsna Mallela.