N 207

Business English 1: basic business terminology

The students should:

  • acquire the necessary theoretical knowledge to communicate successfully in business life.
  • improve their communication skills, build up their business vocabulary, refresh and broaden their grammar
  • The following topics will be dealt with:
    • Company structures
    • Recruitment
    • Leadership
    • Strategy
    • Finance
    • Logistics
    • Innovation
    • Marketing
    • Communication
    • CV/application letter
    • Making and handling telephone calls
    • Writing and responding to emails
    • Socializing
    • Meeting new people, making contacts, starting and maintaining small talk
    • Leading and attending international meetings

Business English 2: advanced Business English in use

The students should:

  • acquire the specific terminology/business jargon as well as the corresponding vocabulary (socializing, meeting, negotiation, marketing, describing diagrams, etc.).
  • be able to write reports and essays on business topics.
  • be able to moderate a brainstorming session (e.g. marketing, teleworking, working abroad, current economic situation in Germany, globalization, etc.).

Additionally, tailor-made exercises will increase students’ semantic technical language skills

  • The following topics will be dealt with:
    • Brainstorming sessions
    • Socializing
    • Meetings
    • Business jargon
    • Video analysis (meeting objectives & market leader)
    • Presenting facts & figures
    • Marketing/business strategies
    • Negotiations
    • Management
    • Setting up a business, M&A and business media

Business English 3: presentations

The students should:

  • prepare a presentation (of a company)
  • be well informed about the topic
  • participate actively in discussions
  • improve their communication skills and presentation techniques
  • improve their oral language skills
  • be able to analyse and evaluate presentations of their fellow students
  • practise how to write a CV & an application letter
  • Additionally the script includes the following topics:
    • Entering a foreign market
    • International mergers
    • Global production
    • Thinking global, acting local
    • Overseas postings
    • Global careers
    • Recruiting internationally, etc

Business English 4: international business studies

The students should:

  • be able to set up their own company: “Corporate Adventure” project (company profile, market profile, marketing, Finance, HR Management, recruitment, SWOT analysis, mission statement)
  • Create a job advertisement (including a description of the ideal candidate, creating an interview questionnaire)
  • Create a cover letter draft/ template
  • Set or polishing up individual CV

Business English 5: intercultural studies: Europe & the Anglophone World

The students should:

  • learn how national cultures differ and how to handle these differences.
  • learn especially what to consider when communicating and negotiating with people from different cultures and how to motivate and lead them.
  • improve their intercultural competences.
  • acquire the basic terms of intercultural competency (e.g. stereotypes, cultural dimensions, etc.)
  • take participate in a project (marketing across cultures or cultural challenges in cross-border deals) and be able to improve their key competences in intercultural communication and for negotiations as well as broaden their linguistic and semantic ESP basis.
  • Project (marketing across cultures or cultural challenges in international business):
    Marketing a German product abroad or the challenges faced when introducing a foreign product to the German market (creating own TV commercial & flyer)

Intercultural Management: the Arab World

  • Introduction into the Middle East region and the Arab world (geography, history, language and religion, political systems, economy, etc.)
  • Country descriptions, selected indicators, etc.
  • Important structures as well as economic, socio-political and cultural conditions for establishing commercial relationships and realizing economic projects with the Arab world and the Middle East region are demonstrated.
  • Role of intercultural communication and national language for trade
  • Discussion on “stereotypes” and misunderstandings/missing communication as well as their effects on conducting or establishing a business in the Arab world or the Middle East business in the region
  • Business culture and attitudes at workplaces in the Middle East and the Arab world: hierarchy, rules, time, relationships, management, polychromic vs. monochromic, communication, behavioural rules, negotiations, etc.
  • Islamic financial system

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