The third edition of the Aviation Day brought together leading industry experts to explore innovative approaches and future-proof strategies in airline distribution and customer engagement. Looking beyond current challenges, the conference also offered a forward-thinking perspective on the passenger experience of tomorrow. Discussions highlighted how advanced technologies, innovative offer management, and strategic airline-airport partnerships can contribute to creating seamless, immersive, and affordable services for a new generation of travelers.
Key Takeaways from the Aviation Day
- Optimism Amidst Challenges: Airlines of all business models (Network Carrier, LCC, Holiday Airlines) are confident in navigating rising costs, supply chain disruptions and new trade barriers.
- Customer-Centric Strategies: There is a strong emphasis on meeting customer needs through data-driven insights and value-added door-to-door services.
- Enhanced Digital Experience: Customers expect ‘seamless and digital’, i.e. AI-supported personalised offers and reliable and timely communication throughout the entire journey.
- Tailored Offerings: Fair (non-personalized) pricing with highly customized journey-specific bundles, from basic transportation to luxury experiences. And add-ons, which should make travel more convenient.
- State-of-the-art Distribution: Leveraging modern distribution channels to gather customer insights and enhance service presentation and communication.
In addition to the high-caliber content, the Aviation Day once again proved to be a vibrant platform for dialogue, networking, and collaboration — bringing together students, academics, and professionals in an inspiring setting.
| Dr. Björn Becker, Lufthansa | "Lufthansa Allegris – Redefining the travel experience" |
| Peter Gerber, Condor | Keynote: "Smart ways out of the niche: How Condor grew through tailored offers and strategic partnerships" |
| Peter Glade, TUI | "The role of optimised customer experience in boosting profitability of a leisure airline" |
| Thomas Haagensen, easyJet | "Making low-cost travel easy" |
| Jörg Harnisch, FraAlliance | "Driving innovation: Delivering on tomorrow´s passenger needs through collaboration and technology" |
| Torben Kiemann, KPMG | "Who will own the skies – How consolidation is reshaping aviation" |
| Dr. Joachim Lang, German Aviation Association | "Weak recovery of German air traffic – How can regulatory framework conditions be improved to secure alignment in Europe" |
| Marcel Meyer, Ryanair | "Customer experience & ancillary services: What Ryanair customers are willing to pay for" |
| Dr. Boris Padovan, Travel in Motion | "Airline distribution (r)evolution: Airlines mastering new ways to distribute, but how to overcome industry legacy constraints" |
| Lennart Scheel, MSM.digital | "Redefining passenger journeys with mixed reality" |
