• Digital Marketing (B.A.)

  The Bachelor's degree programme Digital Marketing focuses on preparing students to take on a wide variety of digital marketing tasks within companies.

• Retail Management – cooperative study programme (B.A.)

  The last enrollment for this programme was in WiSe 22/23! The Bachelor of Retail and Sales Management dual is the following new programme.

• Retail and Sales Management (B.A.)

  The Retail and Sales Management Bachelor’s programme takes an industry-specific approach to preparing students to take on specialist tasks and leadership responsibilities in the middle management of wholesale and retail companies, business groups, head offices of retail cooperatives and associations, and sales and marketing departments.

• Retail and Sales Management – cooperative study programme (B.A.)

  The cooperative Bachelor's programme in Retail and Sales Management combines academic studying at the university with work experience undertaken at a partner company. The course of studies provides students with practice-oriented training so that they can go on to occupy management positions at wholesale and retail companies.

• International Management (B.A.)

  The Bachelor's programme International Management is a practice-oriented course of study which aims to impart professional knowledge and skills for taking on business management activities in internationally operating companies in all sectors, associations, scientific institutions or public institutions.

• International Management – cooperative study programme (B.A.)

  The Bachelor's degree programme “International Management – cooperative study programme” combines university study with practical phases in partner companies. Students are thus given hands-on training in managing international companies.

• International Management (M.A.)

  The Master’s programme enables students to further develop the knowledge gained on the Bachelor’s course and prepares them to take on management positions in companies and public bodies or to pursue a career in academia.

• International Management – cooperative study programme (M.A.)

  The practice-integrated Master's programme deepens and expands the knowledge acquired in the Bachelor's programme and, through the practical phases in the company, enables practice-oriented preparation for the assumption of specialist and management positions.

• Retail Management (B.A.)

  The last enrollment for this programme was in WiSe 22/23! The Bachelor of Retail and Sales Management is the following new programme.