Digital Marketing

Bachelor of Arts (B.A.)

Business Management


Objectives and Structure

The Digital Marketing Bachelor's programme prepares students to take on a wide variety of tasks in the field of digital marketing within companies (or other institutions): From the conceptualisation, support and optimisation of online stores (both B2B and B2C) to the development of comprehensive digital marketing concepts and campaigns embedded in a multi- or omnichannel strategy of the company. This is a practice-based degree programme with the goal of the transfer of knowledge and skills that qualify students for a career in business management.

What our students can expect:

  • To obtain fundamental expertise from the subject area of digital marketing and from the field of digitalisation and IT
  • To gain basic knowledge of business administration from an international perspective
  • To practically apply the specialist knowledge acquired
  • To acquire social and methodological skills to prepare the students for an optimal start to their careers
  • To obtain inter-cultural competencies, especially during their mandatory semester abroad
  • To have the opportunity to gain work experience in an internship

In the first and second semester, students will learn the basics of business administration and digital marketing. In either case, five compulsory modules each with a total of 6 CP (credit points) must be taken. For their third semester, students will be required to complete a semester studying abroad. More information on this and on our partner universities can be found here. The fourth semester can be completed as a second study semester abroad or as an internship semester. The choice is up to the students. In the fifth and sixth semesters, the focus is on digital marketing, digitalisation and IT. Furthermore, students have the opportunity to choose between three modules in each of the two semesters and can thus expand their knowledge individually. The sixth semester also includes the preparation of the bachelor thesis (8 CP) and an oral examination (4 CP).

The order of the third, fourth and fifth semesters is not fixed and can be changed.

Please note that from the first semester on, some classes will be held in English and therefore a very good knowledge of English is required. You can find detailed information on the classes, what they cover and the timetable of the programme in the module guide.