Why study Digital Marketing?
The Bachelor’s degree programme in Digital Marketing provides a sound grounding in business administration with a clear focus on marketing processes and online strategies. You will learn how to develop digital strategies, optimise online shops and successfully implement marketing campaigns in line with multi- and omnichannel strategies. We combine marketing, digitalisation and IT with practical projects and real-world case studies.
Through integrated semesters abroad or work placements, you will gain international experience and strengthen your methodological and social skills. This ensures you to be optimally prepared for a career in dynamic, digital fields, whilst also giving you the opportunity to progress to a consecutive Master’s programme afterwards.
Course structure
Year 1 – Foundations
During the first two semesters, you will lay the foundations of your degree: you will acquire the fundamentals of business administration and digital marketing. We will also help you develop your methodological and interpersonal skills. As many modules are taught in English from the very first semester, a very good command of English is required right from the start.
Year 2 – International Focus & Practical Experience
A mandatory semester abroad in the third semester at one of our more than 180 partner universities will further your academic and personal development. The fourth semester can be spent as a second semester abroad or as an internship.
Year 3 – Specialised Knowledge & Graduation
In the fifth and sixth semesters, the focus is on digital marketing, digitalisation and IT. Furthermore, in each of these semesters you will have the opportunity to choose between three modules, allowing you to expand your knowledge in a way that suits you. The sixth semester also involves writing your Bachelor’s thesis and a final colloquium. Once you have successfully completed all requirements, you will graduate with a Bachelor of Arts degree.
Flexibility is important to us: you can customise the order of the third, fourth and fifth semesters to suit your needs. Full details on modules, content and the course structure can be found in the module handbook.
International & personalised
A semester abroad not only enables you to deepen your subject knowledge, but also to develop intercultural skills and gain valuable personal experience. At Worms University of Applied Sciences, you can choose from more than 180 partner universities worldwide. If you decide to spend a second semester studying abroad, you even have the opportunity to earn a double degree.
Downloads
PO 2023
Further information and documents relating to your studies can be found here.