Gernot Keller, business graduate

Business Management

Modules taught by the senior lecturer in the Bachelor's programmes

Module

Unit

Sem.

Study programme

1 Basics in International Business Management1.1 Management Basics1IM/ DM
2 Introduction to Accounting2.1 Bookkeeping

1

RSM/ IM/ DM

10 Digital Marketing II

10.2 Digital Marketing Intelligence

2DM
10 Accounting and Corporate Finance

10.1 Financial Accounting

10.2 Corporate Finance

2

RSM/ IM

11 International Corporate Finance11.1 Financial Statement Analysis3IM
15 International Management Accounting15.1 International Accounting3IM
19 Retail Controlling19.1 Balance Sheet Analysis6RM