Objectives and Structure
The cooperative Bachelor’s programme in Retail and Sales Management runs in collaboration with a partner company and takes an industry-specific approach to preparing students to take on specialist tasks and leadership responsibilities in the middle management of wholesale and retail companies, business groups, head offices of retail cooperatives and associations, and sales and marketing departments. Students will acquire specialist knowledge in the field of business administration with reference to the retail sector and then put this knowledge into practice alongside their studies. Additionally, they’ll obtain social and methodological skills, providing them with optimal preparation for a future career in management at the partner company. After successfully graduating from the Bachelor’s programme, students can start the Master’s programme.
What our students can expect:
- To obtain basic knowledge in the field of business administration with a focus on the retail sector
- To combine theory with practice at the partner company
- To acquire social and methodological skills
- To obtain inter-cultural competencies, especially during their mandatory semester abroad
During their first and second semester, students will start by learning the basics of business administration. Five compulsory modules worth 6 credit points will be covered each semester. To some extent, the topics dealt with in the first two semesters are already linked to the retail sector. For their third semester, students will be required to complete a semester studying abroad. You’ll find more information on studying abroad and our partner universities here. The fourth semester is a semester as an internship, spent at the partner company. Students may choose to do this in Germany or abroad. Both options last 20 weeks. Business administration in the retail sector is the focus of the fifth and sixth semester. Students will have the option of choosing between two modules in both semesters, giving them the opportunity to tailor the knowledge they’ll acquire. The sixth semester involves two modules completed in collaboration with the partner company (see the programme structure).
The order of the third, fourth and fifth semesters is not fixed and can be changed.
Please note that some classes may be held in English and, as such, a good level of English is required. You can find detailed information on the classes, what they cover and the timetable of the programme in the module guide (German).
Students will spend around 50% of their time on the degree programme at the partner company. Depending on when students start the study programme, time schedule is as follows:
Information on application and admission
Companies usually select candidates for the cooperative Bachelor’s programme in Retail Management and put them forward for the degree programme.
For the selected applicants to enrol, the following steps must be taken:
- A work, internship or training agreement must be concluded between the company and the candidate lasting for the duration of the degree programme (standard period of study)
- A cooperation agreement must be concluded between the company and the university
More information is provided by the programme manager, Ms Larissa Kolodziey: email@example.com
Applicants must also fulfil the following admission requirements:
- They must have graduated from school having received a qualification which enables them to progress to university
Candidates must submit their applications to us by the deadline and as per standard procedure.
If the candidate fulfils the admission requirements and the agreements indicated above have been concluded, they will receive a guaranteed place in the programme.