External Lecturers

Business Management

External Lecturers in the Department


  • Digital Marketing B.A.

    Digital Marketing B.A.

    ModuleUnitLecturer
    1 Basics in International Business Management1.2 Procurement and Sales (german)Plattner, R.
    3 Economics and Law3.2 Macroeconomics

    Meister, Ch.

    4 Quantitative Methods

    4.1 Descriptive Statistics

    4.2 Economic Statistics

    Trützschler, H.

    Dr. Brandherm, B.

    5 Digital Marketing I

    5.2 Online Marketing

    Schira, M.
    6 Business Management

    6.2 Strategy

    Dr. Bollheimer, T.

    7 Marketing Intelligence7.3 Empirical Marketing ResearchDr. de Zoeten, M.
    8 Human Resource Management

    8.2 Labour Law

    Dr. Scheugenpflug, A.

    10 Digital Marketing II10.1 Social Media Marketing & Digital Branding

    Luciano, M.

    Mügge, St.

    11 Digital Marketing III11.1 Digital Marketing StrategiesDr. Bruno, P.
    12 Digital Marketing IV

    12.1 Introduction to Web Programming 

    12.2 Media Law & Data Protection

    12.3 SEM & SEO

    Kokoev, A.

    Sude, K.

    Schira, M.

    14 International Marketing and Sales-Management

    14.1 International Marketing Management

    14.2 International Sales-Management

    de Zoeten, M.

    Reinhold, M.

    16 International Strategic Management

    16.1 Strategic Management

    16.2 Operative Steuerung

    16.3 Internationalisation Strategies

    Birich, D.

    Hauptmeier, J.

    Hauptmeier, J.


  • Retail and Sales Management B.A.

    Retail and Sales Management B.A.

    ModuleUnitLecturer
    3 Economics and Law

    3.2 Macroeconomics

    3.3 Private Law

    Meister, Ch.

    Bachmann, B.

    4 Quantitative Methods

    4.1 Descriptive Statistics

    4.2 Economic Statistics

    Trützschler, H.

    Dr. Brandherm, B.

    10 Sales 

    10.2 Sales Design

    10.3 Sales Management Methods

    Sockel, U.
    11 Total Supply Chain Management

    11.2 Category Management

    Bantel, R.
    13 Strategic Retail Management13.1 Co-Operation Strategies
    13.2 Internationalisation Strategies    
    Flick, N.
    14 Digitalization

    14.1 Digitalization of Business Processes

    14.3 Management of IT Procurement Projects

    Goltz, D.

    Pötters, S.

    16 Information Management in Retail16.2 Customer BehaviourMeurer, H.
    20 Relationship Management

    20.1 Retail Psychology

    20.2 Customer Relationship Management

    Meurer, H.

    Petzer, S.


  • International Management B.A.

    International Management B.A.

    ModuleUnitLecturer

    1 Basics in International Business Management

    1.2 Procurement and Sales (german)

    1.2 Procurement and Sales (english)

    Plattner, R.

    Plattner, R.

    3 Economics and Law

    3.2 Macroeconomics

    3.3 Private Law

    Meister, Ch.

    Bachmann, B.

    4 Quantitative Methods

    4.1 Descriptive Statistics

    4.2 Economic Statistics

    Trützschler, H.

    Dr. Brandherm, B.

    6 Business Management

    6.2 Strategy

    Dr. Bollheimer, T.

    7 Marketing Intelligence7.3 Empirical Marketing ResearchDr. de Zoeten, M.
    8 Human Resource Management

    8.2 Labour Law

    Dr. Scheugenpflug, A.

    14 International Marketing & Sales-Management

    14.1 International Marketing Management

    14.2 International Sales-Management

    de Zoeten, M.

    Reinhold, M.

    16 International Strategic Management

    16.1 Strategic Management

    16.2 Operational Control

    16.3 International Strategic Management

    Birich, D.

    Hauptmeier, J.

    Hauptmeier, J.

    19 International Cases19.2 International Cases 2Hauptmeier, J.

  • International Management M.A.

    International Management M.A.

    ModulVeranstaltungDozent
    1 Economics1.2 International Public Law

    Dr. Bach, M.

    8 International Sales-Management

    8.2 International Sales-Management 2

    Sockel, U.

    9 Financial Accounting9.2 Advanced Financial Statement AnalysisKöster, O
    11 International Controlling11.2 Strategic ControllingBathke, M.
    13 Total Supply Chain Management

    13.1 Strategic Sourcing & Procurement

    13.2 Total Supply Chain Management in Omni-channel Distribution

    Seidel, H.

    Ehses, P.

    16 Taxation

    16.1 Income Tax

    16.2 Value Added Tax

    Stiebitz, I.

    Schanda, N.

    17 Human Resource Management

     Neidig, G.