The leisure travel segment has become a cornerstone of airline demand — resilient, profitable, and increasingly strategic. As corporate travel continues to decline post-COVID, leisure tourism is stepping into the spotlight. Major airline groups like Lufthansa and IAG are responding by launching dedicated leisure carriers and integrating tour operators, competing with low-cost and established holiday airlines like Condor and TUI.
At the 2026 Worms Aviation Day, hosted by the Competence Center Aviation Management, we invite Aviation and Tourism professionals to explore the future of leisure air travel. What role will this segment play for tour operators, full-service carriers, and airline groups? How can airlines adapt their strategies, products, and distribution models to capture its full potential?
We will dive into evolving traveler behavior — from Gen Z’s lifestyle-driven choices to the premium expectations of silver agers. And we will examine how technology, automation, and AI are reshaping the way leisure travel is packaged and sold.
From strategic positioning to revenue management, from partnerships with tour operators to dynamic bundling — this is your opportunity to engage with the full value chain and help shape the next chapter of aviation.
Join us to connect, collaborate, and lead the transformation of leisure air travel!
>> More information and the agenda for the Aviation Day 2026 will follow soon. Please check this page again for updates. <<
Aviation Day 2025
Future Airline Business Models - Partnering and Personalisation as Keys to Success
- How can airlines provide travelers with attractive and personalized offers in times of mounting costs and scarce capacities?
- How can such a business model be implemented with partners in the value chain in an economical and sustainable way?
- How can advanced technologies shape the future travel inspiration and experience?
Aviation Day 2024
Fostering financial stability and green transformation in aviation
- Geopolitical tensions and faltering GDP growth - what are possible solutions in aviation?
- How can the aviation sector secure its profitability for future investments?
- What are the most promising financing strategies for green transformation?
- What are the biggest challenges when developing sustainability projects in the aviation sector?
 | Networking |
 | Co-operation Joint development of projects and talents |
 | Inspiration Understanding how airline business models may change |
 | Target Groups |
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| Network & Transfer | Research | Life-long Learning | Consulting |
The Competence Center Aviation Management (CCAM) is an academic institute belonging to the Tourism/Travel Management department which conducts applied research and provides educational services in the field of aviation management. The services on offer range from undertaking research projects on air freight and passenger transport to providing practice-oriented training and further education via conferences and seminars. To this end, the CCAM works in close collaboration with aviation companies, such as airlines and airports, sharing its interdisciplinary know-how and methodological expertise with both national and international institutions involved in aviation management, as well as with private organisations. In doing so, the CCAM pools expertise held by a distinguished team of professors thanks to their wealth of experience in working as experts, on projects and in management.