Modules taught by the professor in the Bachelor's programmes
Module | Unit | Sem. | Study programme |
7 Marketing Intelligence | 7.1 Marketing Information Management | 2 | IM |
Modules taught by the professor in the Master's programmes
Module | Unit | Sem. | Study programme |
6 International Marketing | 6.1 Advanced International B2B- and High Tech-Marketing | 2 | IM/ BI |
8 International Sales-Management | 8.1 International Sales-Management 1 | 2 | IM/ BI |
- Head of the International B2B Marketing Research Unit for IM/RM Study Programmes
- Marketing
- B2B and High Tech Marketing
- Sales Management
- Industrial Service Management, Spare Part Management, Technical Support Services
- Marketing Intelligence (Market Research)
- Communications Management