Prof. Dr. Robert de Zoeten

Business Management

Modules taught by the professor in the Bachelor's programmes

Module

UnitSem.Study programme
7 Marketing Intelligence

7.1 Marketing Information Management

2

IM

 

Modules taught by the professor in the Master's programmes

Module

UnitSem.Study programme

6 International Marketing

6.1 Advanced International B2B- and High Tech-Marketing 

2

IM/ BI

8 International Sales-Management

8.1 International Sales-Management 1

2

IM/ BI

  • Head of the International B2B Marketing Research Unit for IM/RM Study Programmes
  • Marketing
  • B2B and High Tech Marketing
  • Sales Management
  • Industrial Service Management, Spare Part Management, Technical Support Services
  • Marketing Intelligence (Market Research)
  • Communications Management