Prof. Dr. Hans-Joachim Theis

Business Management

Modules taught by the professor in the Bachelor's programmes

Module

UnitSem.Study programme
1 Introduction to Retail Management

1.2 Business Planning

1

RSM

7 Retail Marketing Management

7.1 Marketing Strategies

7.2 Marketing Instruments

2RSM

13 Strategic Retail Management

13.1 Strategies of Cooperations

3

RM

16 Retail Information Management16.1 Retail Market Research

3

RM

 

 

Modules taught by the professor in the Master's programmes

Module

UnitSem.Study programme
7 + 14 Retail Marketing

7.1 Strategic Marketing Planning

7.2 Operational Marketing Planning

7.3 Retail Marketing - Case Studies

2

IM/ BI

Thesis supervision

  • Are you interested in basing your Bachelor’s thesis or Master’s thesis on a topic from the fields of retail management, retail and consumer marketing or retail and consumer market research? You’re very welcome!
  • Would you like your Thesis to open doors for your future career? Then you should contribute your own topic ideas! If you’re struggling to think of something yourself, we can discuss your interests and find a topic that suits you!
  • Do you set great store by good mentoring? I firmly believe in providing my students with comprehensive, reliable support and making myself available for them to contact!
  • Would you like to discuss your proposed topic/s with me in person? Then all you have to do is arrange an appointment (please do so via email and in good time)!